How to send fans a newsletter of your new YouTube videos
The short answer
If you want a newsletter that starts from your channel’s feed, and you can still edit it, use Kit or Buttondown. Kit drafts one email per new video, or a digest on the days you pick. Buttondown can send every new item, or weekly or monthly, or leave a draft. If the newsletter is a letter you write, write it. The feed is optional. MailerLite and Mailchimp send that feed on a daily, weekly, or monthly clock. fallo does not send a newsletter you write. It emails each new public video, for free, which is a different job.
The ranking for “email people when the video goes public,” where fallo comes first, is How to email your fans when you post a new YouTube video. Getting the addresses in the first place is How to get YouTube viewers onto your email list. Why a subscriber isn’t the same as a viewer is in How to keep your YouTube fans.
How they compare
Ranked for one job: send fans a newsletter of your new YouTube videos. First are the tools that can build that newsletter from the channel’s feed and still let you edit it. Next is writing the newsletter yourself. Then the tools that send the feed on a schedule, with less room to rewrite it. fallo is last for this job, because the email is the video, not a newsletter you write. It can still be the right one when you don’t want to write anything. Prices are from each company’s own pages as of October 2026.
| Option | Best for | What the email is | When it goes out | Cost |
|---|---|---|---|---|
| 1. Kit | A newsletter the feed starts, that you can still edit | One video, or a digest, plus words you add | After the draft, then 30 minutes if automatic | Paid for RSS |
| 2. Buttondown | A newsletter from the feed, including a weekly or monthly digest | Your template, filled from the feed | About every 30 minutes, or weekly or monthly | Paid add-on |
| 3. A newsletter you write | When the letter matters more than catching every upload | Whatever you type, including the videos you pick | When you press send | Often the free plan |
| 4. MailerLite | A scheduled roundup from the feed, on a paid plan | Posts from the feed, on a clock you set | Daily, weekly, or monthly | Paid |
| 5. Mailchimp | A daily, weekly, or monthly roundup, at most once a day | Posts from the feed, as the feed formats them | Daily, weekly, or monthly | Freemium |
| 6. fallo | You don’t want to write a newsletter. You want each upload emailed. | The video, not a letter you write | When the video goes public | Free |
The newsletter tools don’t email your YouTube subscribers. They email people on their list. They notice a new video only if you give them the channel’s feed. YouTube’s own channel page includes a link of the form https://www.youtube.com/feeds/videos.xml?channel_id= plus the channel id (it starts with UC). When this page was written, that address for YouTube’s channel returned an Atom feed of videos, and the first entry was a Short. A tool that emails every new item can include a Short. Open your channel page, view the source, and search for feeds/videos.xml. fallo doesn’t use that feed. It watches the channel you verified, and Shorts stay off unless you turn them on.
1. Kit
Kit (formerly ConvertKit) connects an RSS feed and drafts a broadcast. Single mode drafts one email each time a new item is published. Digest mode puts the new items since the last draft into one email, on the days and time you pick, and skips the draft when nothing is new. Kit’s guide says the draft can take anywhere from a few minutes to a few hours to show up after you publish.
Every RSS email starts as a draft. Turn on “Send automatically” and Kit sends it 30 minutes later. Leave that off and it waits until you send it. You can edit the draft either way. The template has to include Kit’s Post block or the connection won’t turn on. You can put your own text above and below that block, such as a hello and a sign-off. The subject can use the post title (one email per item) or the feed’s title (a digest).
You still need a list inside Kit, and you paste your channel’s feed address (below). Kit’s guide covers both RSS and Atom fields, which is the shape of that YouTube feed. It does not name YouTube.
RSS campaigns are not on Kit’s free plan. That plan otherwise includes unlimited broadcasts for up to 10,000 subscribers, so writing the newsletter yourself can stay on the free plan. The RSS part is on the paid Creator and Pro plans. As of October 2026, Kit’s plan comparison lists Creator starting at $39 a month and Pro starting at $79 a month, for up to 1,000 subscribers. The price scales with the list.
What’s good
- One email per new video, or one digest of several, from the feed.
- The draft is yours to edit, and you can add words around the posts.
- Nothing is drafted on a quiet stretch, if you chose the digest.
The catch
- It is not instant. Budget minutes to a few hours, then another 30 minutes if automatic send is on.
- RSS campaigns need a paid plan. The free plan is for broadcasts you send yourself.
- You collect the addresses. The feed is not a list of your subscribers.
2. Buttondown
Buttondown’s RSS automation sends from a feed you connect, in Settings, then Basic, then RSS-to-email. Three cadences: every new item, weekly, or monthly. Weekly and monthly send only when the feed has something new. You pick send, or a draft you edit before it goes out. A digest (several items in one email) is the weekly or monthly cadence. Buttondown’s docs say a digest is not available on “every time a new item appears.”
For a per-item email, Buttondown checks the feed every thirty minutes, so it is close to the upload, not the minute you press Publish. You build a template from the fields the feed actually has. The docs list title, content, url, description, an image when the feed includes one, and the publish date, and they say not every feed has every field. There is a setting to skip items already more than a day old, which matters when you first connect a channel that has a backlog.
As of October 2026, Buttondown is free for your first 100 subscribers, and RSS-to-email is a $9 a month add-on. The same page says those prices assume you send at most one email a day to the whole list. More than that means talking to them about a different price. A creator who uploads several times a day, and who set the cadence to every new item, should read that line before counting on it.
What’s good
- A real newsletter tool: your template, then the feed fills it.
- A weekly or monthly digest, or one email per item, or a draft you finish.
- The newsletter itself can be free at a small list. The RSS piece is the add-on.
The catch
- RSS-to-email is not included. As of October 2026 it is $9 a month on top.
- The published price assumes one email a day to everyone on the list.
- You write the template, and you bring your own list.
3. A newsletter you write
Write the email. Name the videos you want people to watch, add the links, and say whatever the newsletter is actually for. Nothing reads your channel. If you forget a week, that week doesn’t go out. If you only want to mention one video, you mention one video.
You can do this in a tool you already send from. As of October 2026, the free plans we checked still include sending a newsletter you write, separate from their RSS feature. Kit’s free plan includes unlimited broadcasts, up to 10,000 subscribers. Buttondown is free for the first 100 subscribers. Mailchimp’s free plan includes up to 250 contacts and 500 sends a month, with a daily send limit of 250. MailerLite’s free plan includes up to 250 subscribers and 2,500 emails a month, and its help says a regular campaign can include an RSS block so you pull posts in while you write. That block is you pressing send. It is not the scheduled RSS campaign.
This is the right row when the newsletter is the product and the videos are part of the letter. It is the wrong row when you want every upload to go out whether or not you sit down to write.
What’s good
- You choose the words, the videos, and the day.
- On the plans checked in October 2026, writing the email does not require the paid RSS feature.
- A quiet week is quiet because you didn’t send, not because a feed was empty.
The catch
- Nothing notices a new upload. You have to.
- You still need a list of people who asked for the email.
- The free-plan limits above are the ones on those companies’ pages. A bigger list, or more sends, can move you to a paid plan.
4. MailerLite
MailerLite’s RSS campaign sends on a daily, weekly, or monthly schedule you set. It checks the feed five minutes before that send. You choose whether to show only new posts. After the first email, later ones go out only when the feed has a new post if that option is on. Updating an old video’s title does not make it a new post. The email needs an RSS block, and the feed address needs https:// on the front. MailerLite’s help says you can’t restyle the post text inside an RSS campaign. The excerpts and full content come out as the feed describes them.
A different path is a regular campaign with an RSS block. MailerLite’s help says you can add more than one feed that way, pick which posts to include, and format each post. That email goes out when you send the campaign. It is a newsletter you write that happens to pull posts in. It is not the automatic campaign.
RSS campaigns are a paid feature on the Comfort and Power plans. As of October 2026, MailerLite’s pricing page lists Comfort starting at $12 a month and Power starting at $25 a month. The free plan (up to 250 subscribers and 2,500 emails a month) does not include RSS campaigns. The RSS feature page says a new account can try premium features, including RSS campaigns, for 14 days without a card.
What’s good
- One scheduled email of new posts, skipped when you didn’t publish and “new posts” is on.
- A regular campaign can include an RSS block if you would rather write the issue and pull a few videos in.
- A 14-day try of the paid feature, if you want to see the email before you pay.
The catch
- The automatic campaign is the clock you set, not the moment you upload.
- Inside that campaign, the post text follows the feed. You don’t rewrite it there.
- The ongoing RSS campaign needs Comfort or Power, not the free plan.
5. Mailchimp
Mailchimp’s RSS automation pulls a feed into an email and sends it every day, every week, or every month, at a time you choose. It does not send at the moment you upload. It also sends at most once a day, even if you change the time. If the feed has nothing new, it doesn’t send.
Mailchimp’s guide says to publish at least 3 hours before the scheduled send if you want that post included. The first send only looks back 24 hours (daily), 7 days (weekly), or 30 days (monthly). After that it sends what appeared since the last email. You design the email with RSS blocks. Mailchimp says you can’t restyle the feed’s content in the builder. You change the feed itself if you want it formatted differently.
As of October 2026, Mailchimp’s free plan includes up to 250 contacts and 500 sends a month, with a daily send limit of 250. Paid plans are Essentials, Standard, and Premium. Mailchimp’s plan write-up does not say which of those include RSS automations, so check the plan before you assume the free one can do this. Writing and sending an ordinary email is a separate thing, and the free plan includes creating emails inside those contact and send limits.
What’s good
- A familiar tool if the audience is already in Mailchimp.
- A roundup suits a channel that posts often and doesn’t want one email per video.
- Nothing goes out on a quiet stretch.
The catch
- Not when you upload. Fans wait for the next scheduled send, and posts need about 3 hours of lead time.
- Two uploads in a day still produce one email.
- You can’t restyle the feed’s content in the builder, and whether the free plan includes this automation isn’t stated.
6. fallo
fallo is the wrong tool if the job is a newsletter. You don’t write the email, you don’t pick a Tuesday, and you don’t paste a feed. Fans join at your fallo link, or by scanning a QR code. When a new video goes public, fallo emails them. Video alerts is what that email is: the channel’s name, the thumbnail, the title, a short line from the description with web addresses left out, and a Watch button. fallo checks the channel every couple of minutes. A video set to go public later is emailed when it goes public, not when you uploaded it. Each video goes out once.
Shorts stay off unless you turn them on. Live streams and premieres stay on unless you turn them off. You can leave sending on automatic, or hold each video and press Send yourself. Videos you posted before joining are not sent. YouTube subscribers are not added for you. Someone has to join.
It is free for every creator: no credit card and no trial clock. Joining is free for fans, and fallo doesn’t put ads in the emails. If that ever changes, the free page says you’ll hear it well before, and you can take the list with you. You can download the list. See your list is yours.
Fans who follow several creators can switch to one daily or weekly roundup, so they get one email instead of one per video. That is their setting, on video alerts. You don’t write it, and a live stream still goes straight away unless they turn that off. It is not a substitute for a newsletter.
Use fallo when you want the upload emailed and you don’t want to write. The ranking for that job, where fallo comes first, is How to email your fans when you post a new YouTube video. Preview the email for a channel’s latest upload. Nothing is sent. If you also want a newsletter, a new fallo fan can be added to another tool with Zapier or a webhook. That connection is on integrations. It does not write the newsletter for you.
What’s good
- The email goes out because the video went public. You don’t draft it.
- Free for creators and for fans. No card, and no ads in the email.
- You can hold each send, turn Shorts off, and download the list.
The catch
- It is not a newsletter. There is no letter, no digest you edit, and no RSS template.
- YouTube subscribers are not added for you. Someone has to join the list.
- A fan’s daily or weekly roundup is their choice across creators they follow. You don’t write that email.
Frequently asked questions
What is the best way to send fans a newsletter of my new YouTube videos?
For a newsletter the channel feed can start, and that you can still edit, Kit or Buttondown. Kit drafts one email per new item or a digest on the days you pick, and you can add your own words around the posts. RSS campaigns are not on Kit’s free plan. Buttondown can email every new item, or weekly or monthly, or leave a draft. RSS-to-email is a $9 a month add-on as of October 2026. If the letter should be entirely yours, write it and send it. Mailchimp and MailerLite send the feed on a daily, weekly, or monthly schedule. fallo does not send a newsletter you write. It emails each new public video, and it is free.
Can I turn a YouTube channel into an email with its RSS feed?
YouTube’s own channel page links to a feed of the form https://www.youtube.com/feeds/videos.xml?channel_id= plus the channel id. When this page was written, that address for YouTube’s channel returned an Atom feed of videos, and the first entry was a Short. Kit, Buttondown, Mailchimp, and MailerLite can send from a feed you paste in. What arrives depends on the tool: one email per item, a digest, or a send on a clock. A tool that emails every new item can include a Short. The feed is not a list of your subscribers’ email addresses.
Do I have to pay for a YouTube newsletter?
Not always. As of October 2026, Kit’s free plan includes unlimited broadcasts for up to 10,000 subscribers, and RSS campaigns are not on that plan. Creator starts at $39 a month and Pro at $79 a month for up to 1,000 subscribers. Buttondown is free for the first 100 subscribers, and RSS-to-email is a $9 a month add-on. Mailchimp’s free plan includes up to 250 contacts and 500 sends a month. Its plan page does not say whether RSS automations are included. MailerLite’s free plan includes up to 250 subscribers and 2,500 emails a month. RSS campaigns are on Comfort and Power, which start at $12 and $25 a month, with a 14-day try of premium features and no card. fallo is free for every creator, with no credit card and no trial clock, and free for fans. It is not a newsletter you write.
Is fallo a YouTube newsletter tool?
No. fallo emails fans who joined when a new video goes public. The email is the video: the thumbnail, the title, a short line from the description with web addresses left out, and a Watch button. You don’t write it, and you don’t paste an RSS feed. If you want a newsletter, use a newsletter tool. If you want each upload emailed without writing one, that comparison is the upload guide, and you can preview the email first. Nothing is sent.
Will these email my existing YouTube subscribers?
No. Kit, Buttondown, Mailchimp, and MailerLite email people on the list inside that tool. fallo emails fans who joined your fallo list. None of them start from your YouTube subscriber count. The link, QR code, or signup form has to be somewhere a viewer will actually see it.
Can I use fallo and a newsletter tool together?
Yes. They do different jobs. The newsletter tool sends the letter or the digest you set up. fallo emails each new public video to fans who joined. One does not turn the other off. People join each list on their own, unless you connect them. fallo’s integrations page says a new fan can be added to a newsletter tool with Zapier or a webhook. That is a connection you set up. It does not write the newsletter.
Sources
Everything above about another company’s product is from that company’s own pages, read in October 2026. fallo’s rows are from this site: video alerts, the free page, your list, integrations, and the upload email preview. Nothing here is a user count.
- YouTube’s channel feed, checked the same month on YouTube’s own channel: feeds/videos.xml?channel_id=….
- Kit: How to connect your RSS feed, the free plan, Creator and Pro.
- Buttondown: RSS-to-email and pricing.
- Mailchimp: Share your blog posts with Mailchimp and pricing plans.
- MailerLite: How to create an RSS campaign, RSS to email, and pricing.
If the email should just be the video
Claim a free fallo link, verify the channel, and put the link where viewers already are. The next public video can go out by email without a feed, a template, or a letter you have to write. If you wanted the newsletter, the rows above are the ones that do that.