From Publish on YouTube to a fan’s inbox
Everything that happens to a new video after you post it: how Fallo finds it, which videos go out, who the email is from, and what stops it landing in spam.
You don’t press anything
Fallo checks your channel every couple of minutes. When something new appears, it asks YouTube what it is before deciding what to do with it.
- Public means sent. A video set to go public at 6pm is emailed at 6pm, not when you uploaded it.
- Each video goes out once. Editing the title or thumbnail later won’t send it again.
- Nothing to install. Fallo only reads your public channel. It can’t upload, edit or delete anything.
Ana Cooks · upload
- Went public on YouTube
- Spotted by Fallo
Upload, not a Short or a stream - Checked
Title and description look fine - Sent to 1,284 fans
Opens and Watch taps start counting
Which videos get an email
Three kinds of video, each with its own rule. You can change the last two in Settings at any time.
Uploads
Every new public video. Videos you posted before joining Fallo are never sent, so your fans don’t get a pile of old ones on day one.
Live streams and premieres
The email goes out the moment you go live, with “is live now” in the subject. A scheduled stream waits until it starts. If Fallo only sees a stream after it ended, it goes out as a normal new video.
Shorts
Fallo can tell a Short from a normal upload. Most creators leave Shorts off so fans get one email per real video, not five a day.
Turn off to approve each one first
Waiting for you Send
Automatic, or wait for your OK
Most creators leave sending on automatic. If you sometimes fix a title after posting, or post videos you don’t want to announce, turn it off.
- With it off, each new video waits on your dashboard. Press Send when you’re happy, or leave it and nothing goes out.
- Try it first: send yourself a test email of any video to see exactly what fans will get.
- You see each send: how many fans got it, how many opened it, and how many tapped Watch.
From your name. Replies come to you.
Fans should know who an email is from before they open it, and be able to answer it.
- Sender name: your channel name by default, or anything you choose, shown as “Ana Cooks via Fallo”.
- Replies: add an email address and fans’ replies go straight there. Leave it empty and replies go nowhere.
- Subject lines are written for you: “New video: …” for uploads, “🔴 Ana Cooks is live now” for streams.
Made this tonight with udon instead. So good!
Five ways to pass it on
Under the Watch button sit WhatsApp, Text, Email, X and Facebook. Each one opens with the video title and a link already filled in.
- The link is the fan’s own. When a friend joins through it, that fan gets the credit, which is what fan rewards count.
- The friend lands on your page, not straight on YouTube, so they can watch and join in the same place.
Built to reach the inbox
An email list is only worth having if the emails arrive. These checks run on every send, for every creator, so one bad sender can’t spoil it for the rest.
Every video is checked
Titles and descriptions are screened before anything goes out. Anything that looks off is held for a person at Fallo to look at instead of being sent.
No links in the preview text
The first line of your description is shown without any web addresses in it. Links in emails are a common spam signal, so the only links are Watch, share and stop.
One tap, even from the mail app
Every email ends with “Stop these emails”. Mail apps that show their own Unsubscribe button, like Gmail, can stop the emails in one tap too.
Bounces are never retried
An address that bounces or marks an email as spam goes on a do-not-email list for all of Fallo. A channel with too many of either is paused until it’s sorted.
More of Fallo
Your next upload could go out by email
Claim your Fallo address, add your channel, and the next video you post is sent to every fan who joined.
Free for every creator · No credit card