How to get YouTube viewers onto your email list
The short answer
Put the ask where a viewer already is. On YouTube that is the description, the pinned comment, and a QR code on screen for people watching on a TV. fallo is the page at the end of that link: fans join at fallo.ai/yourhandle, and fallo emails them when a new video goes public. It is free, and you can download the list. Kit, Mailchimp, and beehiiv each give you a page or a form you can paste into a description, and they can hand over a file in exchange for the address. Beacons and Linktree collect the address on a link-in-bio page, which fits a profile that gives you one URL.
Why a subscriber is not the same as someone you can reach is in How to keep your YouTube fans. What to use once the list exists, if you want an email on every upload, is in How to email your fans when you post a new YouTube video. If you want a newsletter of those videos instead, that ranking is How to send fans a newsletter of your new YouTube videos.
Where they join
Four places cover almost every viewer. The tool you pick has to be able to live in the one you will actually use.
Video description and pinned comment
Viewers who can tap a link are already next to the description and the comments. Put the join link near the top of the description, so it shows before “more”, and pin a comment that says the same thing in one line. fallo’s fan page gives you a link per place, and the dashboard shows which place the fan came from. Say the link out loud in the video. A line people can hear beats a line they have to go looking for.
QR code on screen or in a stream overlay
Someone watching on a television cannot tap a description. They can point a phone at a code. fallo’s QR code can sit in the corner of a live stream, in the last seconds of a recorded video, or on something you print. The overlay is a browser source, so a caption change shows up on the stream without you exporting a new picture.
A link-in-bio page
Some profiles give you a single URL. Instagram, TikTok, and similar bios are the usual ones. A link-in-bio page turns that one URL into a list of links, and it can include an email box. YouTube’s description can hold the join link directly, so this page is an extra hop there. It still earns its place on the channel’s links and on every other profile. Linktree and Beacons are built as that page. fallo can be the link on it: fallo.ai/yourhandle/bio or fallo.ai/yourhandle/social.
A lead magnet
A lead magnet is something you give in exchange for the email: a checklist, a PDF, a bonus file. The viewer wants the file. The list is how they get it. Kit, Mailchimp, beehiiv, and Beacons each describe delivering one. fallo does not. The fan page asks for an email so the next video can be sent. If your ask is a download, use a tool that sends the download. If your ask is the videos, the download is optional.
Fans who are already on a fallo list can also bring a friend. Every video email has share buttons, and the friend lands on your fan page with the video playing. Share pages is that flow.
How they compare
Ranked by how directly a YouTube viewer can join a list you own, when the offer is “email me when you post.” Kit, Mailchimp, and beehiiv are close: each one gives you a URL to paste into a description. Beacons and Linktree sit lower for this job because the form is on a bio page, which is an extra tap from YouTube. A lead-magnet tool can still be the right one if the offer is a file. Prices are left off this page.
| Option | Best for | How a viewer joins | After they join |
|---|---|---|---|
| 1. fallo | Viewers who want an email when you post | Your fan page, from a link or a QR code | Emails each new public upload |
| 2. Kit | A landing page, with or without a download | A landing page Kit hosts | You send, or you connect a feed |
| 3. Mailchimp | A list you already keep in Mailchimp | A hosted form or landing page | You send the campaign |
| 4. beehiiv | A newsletter, a download, or recommendations | Your beehiiv site | You send the newsletter |
| 5. Beacons | One link on a profile, and a welcome email | An email block on your Beacons page | A welcome email you set up in Beacons |
| 6. Linktree | One link on a profile, and a list that lives elsewhere | A contact form on your Linktree | Export a CSV, or sync to another tool |
None of these import your YouTube subscribers. YouTube keeps those addresses. The person joins by typing an email on a page you linked, or by scanning a code that opens that page.
1. fallo
The join page is fallo.ai/yourhandle. A viewer types an email and confirms it from the message fallo sends. Nobody is added without that tap. Your fan page is the full walk-through, including a separate link for each place you post, such as fallo.ai/yourhandle/desc and fallo.ai/yourhandle/comment. The dashboard counts visits and fans for each one.
A link only works for someone who can tap it. QR codes cover a TV, a laptop, a poster, or a shirt. You can design the code see-through, light, dark, or sunny, with a caption of up to 40 characters (it starts as “Get my new videos by email”). For a live stream, add one browser source in OBS, Streamlabs, or Prism. Scans from videos and scans from streams are counted apart. Print files are included.
After they confirm, fallo emails each new public upload, premiere, or live stream. You can leave that on automatic, or turn it off and approve each video. Video alerts is how the send works. It is free for every creator, with no credit card and no trial clock, and free for fans. You can download the list as a CSV. fallo does not sell the addresses and does not put ads in the emails. See It’s free and your list is yours.
What’s good
- The description, the pinned comment, the channel links, and a QR code all land on the same fan page.
- A stream overlay for OBS, Streamlabs, or Prism, plus print files.
- Each new public upload can go out by email with nothing else to run.
- Free for creators and for fans. Download the list as a CSV any time.
The catch
- YouTube subscribers are not added for you. Someone has to join.
- The offer on the page is the next video, not a file you give away.
- It is not a page of many links. A link-in-bio tool can point at it.
2. Kit
Kit (formerly ConvertKit) gives you a landing page with its own link. Kit hosts it, so you can publish the page without a website of your own. Kit’s help says to use that link when you are gathering subscribers from a social platform. A video description or a pinned comment can carry the same link.
A form is the other opt-in, embedded on a site you already have. If the form cannot be embedded, Kit also gives that form a share link. The confirmation email, when you turn it on, can deliver a lead magnet you promised, and it can require the person to confirm before they count as a subscriber. The landing page report has a download of the people who signed up through that page, as a CSV.
Kit does not watch your YouTube channel. Emailing the list when you upload is a separate setup, covered in How to email your fans when you post a new YouTube video.
What’s good
- A page you can share, hosted by Kit, with or without a site of your own.
- The confirmation email can hand over a lead magnet.
- A CSV of people who joined through that landing page.
The catch
- You build the page, and you send what comes after the confirmation.
- There is no QR overlay for a stream.
- YouTube subscribers are not added for you.
3. Mailchimp
Every Mailchimp audience comes with a basic subscribe form that Mailchimp hosts. You customize it, publish it, and share the link. Landing pages are separate pages with their own URL. Mailchimp’s help says they are free to all Mailchimp users, and that a landing page can hold a signup form. The example Mailchimp gives is collecting addresses in exchange for a free download or another limited-time offer.
Audiences are single opt-in by default, so a person is added when they submit the form. Double opt-in is a setting. Mailchimp says that if the account’s primary address is in the EU, some audiences may already be double opt-in. A landing page can add up to five tags to people who subscribe through it.
The form collects the address. Sending when you upload is a different job, covered in How to email your fans when you post a new YouTube video.
What’s good
- A hosted form is already there for each audience.
- Landing pages are free to all Mailchimp users, and one can offer a download.
- Up to five tags can mark people who joined from that page.
The catch
- You write and send the emails.
- There is no stream QR code.
- YouTube subscribers are not added for you.
4. beehiiv
Naming a beehiiv publication creates a site at your-publication.beehiiv.com. You can change that subdomain, or use your own domain. That address is what you paste in a description. An embedded subscribe form can sit on a site you own instead, and add the person to your beehiiv audience. The form can collect an email, and also a name and a birthday.
On the publication site, the signup flow can show your Top 4 after someone subscribes, if you add that step: up to four other beehiiv publications you recommend. A free digital product is beehiiv’s lead magnet. The visitor gives an email to claim it, and beehiiv’s help says a new visitor receives the product by email.
beehiiv does not watch a YouTube channel. The newsletter is something you send.
What’s good
- A site with a URL you can share, on a beehiiv subdomain or your own domain.
- A free download can be the reason someone joins.
- After someone subscribes, the signup flow can show up to four other publications you recommend.
The catch
- The list is a newsletter you send.
- There is no QR code for a stream overlay.
- YouTube subscribers are not added for you.
5. Beacons
Beacons is a link-in-bio page. Its post on building an email list says you collect addresses on that page, you can download them as a CSV, only you can access the list, and Beacons will not email it.
A help article describes a lead magnet on the same page: add a contact form, then an automatic welcome email from Beacons Email Marketing. That email can include a thank-you or a free download.
Use it when the viewer meets you on a profile that gives you one URL. On YouTube, the description can hold the Beacons URL, or the Beacons page can hold your fallo link.
What’s good
- The email box lives on the page you already share as your one link.
- A welcome email can deliver a download.
- You can download the list as a CSV. Beacons says it will not email that list itself.
The catch
- From YouTube, the viewer opens the bio page before they see the form.
- Beacons does not watch a channel or send each upload.
- The welcome email is something you set up in Beacons Email Marketing.
6. Linktree
Linktree is a link-in-bio page. Its help says to add a contact form so visitors can join a mailing list. Free and paid users can export the submissions as a CSV.
Linktree can also sync form responses to Mailchimp, Kit, Klaviyo, beehiiv, or Google Sheets. The article about collecting email sign-ups says the Mailchimp and Google Sheets syncs are on the Pro and Premium plans. Once a sync is connected, Linktree’s integrations article says past and future submissions go across.
On YouTube, the Linktree URL is a step in front of the form. The description can point at Linktree, or Linktree can point at your fallo page, your Kit landing page, or your beehiiv site.
What’s good
- One URL for a profile, with an email form on it.
- CSV export is there for free and paid users.
- A sync can drop the addresses into Mailchimp, Kit, or beehiiv if the list already lives there.
The catch
- On YouTube, the form is a step past the description.
- Linktree is not the tool that emails each upload.
- The email-signup article puts the Mailchimp and Google Sheets sync on Pro and Premium.
Frequently asked questions
What is the best way to get YouTube viewers onto an email list?
For the offer “email me when you post,” use fallo. Viewers join at your fallo link or by scanning your QR code, confirm by email, and fallo emails them when a new video goes public. It is free for creators and for fans, and you can download the list. If the offer is a file, Kit, Mailchimp, beehiiv, or Beacons can collect the address and deliver the file. YouTube does not hand over subscribers’ email addresses, so the link or the code has to be somewhere a viewer will see it.
Where should a YouTuber put an email signup link?
In the video description, near the top, and in a pinned comment. Say the link out loud in the video. fallo gives you a separate link for each place, such as fallo.ai/yourhandle/desc and fallo.ai/yourhandle/comment, so you can see which one people used. A QR code on screen covers viewers who are watching on a TV.
Can a QR code collect emails from YouTube viewers?
Yes. A viewer on a TV can scan a code when they cannot tap a link. fallo makes the QR code, including a stream overlay for OBS, Streamlabs, or Prism. The scan opens your fan page, and the viewer types an email there and confirms it.
Do I need a lead magnet to grow a YouTube email list?
No, if what they want is the next video. A lead magnet is a file or a bonus you trade for the address. Kit, Mailchimp, beehiiv, and Beacons each describe delivering one. fallo’s page offers the videos, emailed when they go public.
Can I collect YouTube viewers’ emails with Linktree or Beacons?
Yes. Both put an email box on a link-in-bio page, which fits a profile that gives you one URL. On YouTube, the description can hold the join link directly, so the bio page is an extra step. Linktree can export a CSV or sync the addresses to another email tool. Beacons can send a welcome email, including a download, from its own email tool.
Will these tools email my existing YouTube subscribers?
No. YouTube keeps subscriber email addresses to itself. fallo, Kit, Mailchimp, beehiiv, Beacons, and Linktree only get an address when someone types it in.
Is fallo free, and do I own the email list?
Yes. fallo is free for every creator, with no credit card and no trial clock, and free for fans. You can download the list as a CSV. fallo does not sell the addresses, and it does not put ads in the emails.
Sources
Everything above about another company’s product is from that company’s own pages, read in October 2026. fallo’s rows are from this site: the fan page, QR codes, video alerts, the free page, and your-list.
- Kit: The difference between forms and landing pages and How to create a Landing Page.
- Mailchimp: About signup form options and About landing pages.
- beehiiv: publication web URL, embedded subscribe forms, recommendations, and free digital products as lead magnets.
- Beacons: collecting emails and a lead magnet on the link in bio.
- Linktree: collect email sign-ups and audience integrations.
Put the link where viewers already are
Claim a free fallo link, verify the channel, and put it in the description, the pinned comment, and on screen. The next person who asks can get the next video by email.